Your Basket

How Our Community Helped us Rename a Scent

About two weeks ago we asked our community to help us rename a scent for the future.


A few months ago, we received a letter from a larger company alleging ownership of a trademark for candles in the same name as a scent we were selling. We decided to turn this into an opportunity for some creativity and fun, and to have our community of Keapers help us rename the scent!

We received over 500 entries as potential new names for this studious scent. We loved seeing how thoughtful and inventive the submissions were!


The most common words suggested to us by our community.


After a round of voting by those who submitted ideas, we’re excited to announce that the winning name is: Reading Room! We’ll be re-launching Reading Room In November 2022. It will be the same scent, just with a fantastic, community-chosen new name!

Given the wonderful level of creativity and enthusiasm shown, we thought we’d share some of the other popular and fun names we received. So, welcome to the 🏆2021 Scent Renaming Award Show 🏆


The Award for the…

Most Frequently Suggested Words:

🥉Room

🥈Books

🥇Study


Most Frequently Suggested Idea:

=🥉Athenaeum 

=🥉Reading Room

🥈The Study

🥇Archive


Ones That Made us Smile:

🥉Prof Stephen in the Study

🥈Shhhhhh

🥇Glass Case of Emotion


Most Inventive:

🥉A Romantic Evening In

🥈Phantasmagoria

🥇TBR (as in To Be Read)


Actual Libraries Mentioned

🥉New York Public

🥈The Trinity Wren

🥇The Bodleian


With that, before the play-off music begins we’d just like to thank everyone who shared their ideas one last time 💞


To the Reading Room we go,

— Stephen and the Keap team

More on this topic

If you enjoyed this article, you might enjoy our not-quite-weekly free newsletter where we share our lessons on our journey toward our regenerative vision, product launches, and behind-the-scenes happenings.

We left social media in 2021 because we found its current mechanics didn’t align with our purpose to facilitate connection to the natural world, our loved ones, and our own spirits. Since then, our newsletter has become a vibrant place for healthy conversation around topics ranging from alternative business ownership models to happy hour cocktail recipes.

Join our free newsletter to be the first to hear about newly available scented candles, special events, and more.

What our readers say about it

“It’s very thoughtful and not sales-y like all other marketing newsletters.”

“I like reading how a business is trying to be as progressive as possible in a capitalist system.”

“I normally delete emails from businesses but with the Keap newsletter I was actually interested in reading through! Made me feel that you guys really care about us and the work you do."