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It's been harder to find the time to write these newsletters, with several exciting behind-the-scenes projects requiring my attention.
I love getting your responses though, so it brings me great joy to share some news with you!
New Web Address
A little celebration to start the week: We've officially moved our website to KeapCandles.com!
This means these emails now come from TheLab@KeapCandles.com (instead of TheLab@KeapBK.com), so please add me again to your contacts if you don't want these ending up in spam.
All our links going to KeapBK.com should still work, but if you discover a broken link, please let us know!
We've been wanting to make this change for years, not least because saying K-E-A-P-B-K in-person was extremely difficult. Keap Candles. Simple. 🎉
Watch Out For A.I.-Generated Scam Shopping Websites
In not so rosy news, rapid advancements in A.I. have made it easier than ever to fabricate fake content at scale. This includes a new phenomenon of countless A.I.-generated fake shopping websites appearing across the web.
The early versions were grotesquely obvious in their fakeness, but we've seen a rapid increase in sophistication that is causing unsuspecting shoppers to place orders on these websites, only to find that nothing gets shipped to them. When they go to complain, the site (and alleged company) no longer exists.
We are not immune to this issue and have found our product photos appearing without our permission on such sites.
An example fake online store falsely claiming to sell our candles
Social Media Update
We're going back to social media! Just kidding! :)
Actually, quite the opposite. It's been wonderful to have more and more people reaching out, asking for advice on how to take their business off social media or how to join the movement toward more humane technology and social networks.
I have several calls to action below if you'd like to get involved.
I'd love to hear how you've been trying to find presence in your day-to-day, whether that involves candles or technology (or lack thereof). Send me a quick reply if you can.