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“please, don't sell yourself to Bath & Body Works or something.”

—A Keaper in our annual survey

“please, don't sell yourself to Bath & Body Works or something.”
—A Keaper in our annual survey

At least one of us will be relieved to hear that while we entertain a healthy level of ambition, we intend to remain independent for the long term.

I love that comment though, because it grasps the tightrope we and other independent, purposeful businesses have been walking these past years. It’s helpful and motivating to hear that this effort is valued.

Similarly, if you’d like to share your thoughts on what you hope to see from Keap—or what you’d prefer we avoid—here’s your opportunity.

The 2025 Annual Keaper Survey form will remain open until this Sunday 8/17 at midnight ET.

The survey is open to anyone and takes about 5-15 minutes to complete, depending on your responses. Respondents will receive a store credit for $10 and an archival matchbox with their next order.

I can’t wait to start sharing back with you what we heard.

Have a great weekend!

— Harry from Keap, Steward-Owner