The Keaper Survey Revealed - Part 1 😶‍🌫️

The verdict is in...

286 Keapers filled out the Keaper Survey this year.

That’s actually fewer than last year, though back then we left the survey open a whole extra week and sent 1-2 more emails about is—so this wasn’t too surprising.

Completion time was higher this year: on average 30 minutes.

It’s astonishing and humbling to me that anyone, never mind over 250 people, would consider spending half an hour filling out a survey for us. THANK YOU to everyone who gave us their time.

To appropriately cover the depth and thoughtfulness of this feedback, our review is going to take place over multiple episodes.

The Keap subscription gets a 9/10

Keaper Survey graph rating of Keap Candle Subscription
Answers to the question "Overall, how would you rate your current Keap subscription?" (self-reported current Keap subscribers only, n=212)

Our first questions covered basic questions around customer experience.

The first item that stood out was the popularity of the subscription, which improved to a 9.06/10 (vs. 8.9 in 2025) with roughly half of respondents giving their subscription a 10/10.

When we asked subscribers what they liked most about it, it wasn’t about a single feature but rather the coming together of it all—the quality of the products, the discovery, the personal touches, the sense of community, just to name a few of the many themes that came up.

The overall impression I got reading through all the comments is that the Keap subscription is outside the mold of what 'subscription' usually calls to mind for most people. Perhaps something more akin to a CSA, as a few subscribers had suggested to me in the past.

Curious to hear if that resonates with you!

I’ll be back next time to reveal our first ever Keap Scent Power Rankings.

🥇🥈🥉

Have a great week!

— Harry from Keap, Steward-Owner

More on this topic

  • Give It To Us Straight

    There's still time to share your thoughts — the 2026 Keaper Survey closes Sunday at midnight.

  • The 2026 Keaper Survey

    Our annual community survey is open — share your thoughts on candles, spas, AI, and more, and get $10 in store credit.  

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