Your Basket

Changes to How We Calculate Online Sales Tax

A recent change to the laws regarding how sales tax have to be collected by online sellers means that we now have to collect sales taxes in states where we meet state-specific transaction thresholds.


Prior to this ruling, online sellers only had to collect sales taxes in states where they had a physical presence. For Keap, this meant that we only collected sales tax in New York State. However this new ruling totally changes this landscape.

Given we have only collected sales taxes in New York thus far, it came as a surprise to suddenly have to begin collecting sales tax in ten further states. However, as we’ve reflected on this, we have come to see that there’s a civic reason for supporting this decision. 

As more businesses and sales have shifted to online, large companies have utilized the ability to be physically present in certain states vs. others as a tax-avoidance strategy. Purchases that would have previously happened in main street retail stores, creating local sales tax revenues, have been disappearing. The result has been billions of dollars in lost sales taxes for states, meaningfully reducing the investments that can be made in communities around the US.




Though we may be surprised to have to start charging sales tax in many more states, we believe the Senate made the right decision to prioritize sensible tax legislation that rebalances our economy, over the arguments of the likes of Amazon, Overstock and Wayfair.

We know this has real economic consequences for you, our customers. However, we hope that this article explains why this happened and the benefits of your online purchases creating income for your home state and local governments.



Which States For Sales Tax?


As of January 2022, we will begin charging sales tax in the following states:



We will be checking on our sales tax liabilities quarterly and will add new states here as we are informed of our need to start charging taxes to stay compliant with changing tax laws and our growing business.

Many thanks for taking the time to read this, and we’re always available to answer questions at TheLab@KeapBK.com.

With warmth,

— The Keap Team

More on this topic

If you enjoyed this article, you might enjoy our not-quite-weekly free newsletter where we share our lessons on our journey toward our regenerative vision, product launches, and behind-the-scenes happenings.

We left social media in 2021 because we found its current mechanics didn’t align with our purpose to facilitate connection to the natural world, our loved ones, and our own spirits. Since then, our newsletter has become a vibrant place for healthy conversation around topics ranging from alternative business ownership models to happy hour cocktail recipes.

Join our free newsletter to be the first to hear about newly available scented candles, special events, and more.

What our readers say about it

“It’s very thoughtful and not sales-y like all other marketing newsletters.”

“I like reading how a business is trying to be as progressive as possible in a capitalist system.”

“I normally delete emails from businesses but with the Keap newsletter I was actually interested in reading through! Made me feel that you guys really care about us and the work you do."