Founder Fridays
The results are in!
The 3 favorite scents from the Keapersphere
- 🥇 Wood Cabin 🪵
- 🥈 Northlands 🌲
- 🥈 Green Market 🌱
(That's not a typo: Green Market and Northlands are tied for second.)
Respondents also left descriptions of these scents. Below are some of my favorites.
Green Market 🌱
"It's the most glorious garden you've ever been in, a daydream come to life."
"herbaceous and soft, a gathering of greens in a canvas tote"
Green Market
Northlands 🌲
"Quintessential chilly/cold weather scent, a walk in the forest with the bracing aroma of evergreens and woods, pine needles underfoot. A candle to cozy up with with."
"Like being in the woods a long long way from people"
"Like being in Narnia just as Father Christmas shows up for the first time in many years"
[Harry's note: I did one of those snortle laughs on this one.]

Northlands (Photo: Chris Brooks)
Wood Cabin 🪵
"Wood Cabin smells like coming in from a hike with a flush on your cheek, the smell of trees clinging to your hair, and the anticipation of settling into a fireside nap with a perfect blanket."
"Wood cabin is like walking into an older, cozy home that is rich with history. Imagine it's autumn. The leaves are changing and they're crunchy. It's cold outside so you need to go in and warm up. Wood cabin is that first smell you have when you enter a home that has had a wood burning fireplace going for a while. It's comfort, it's cozy, it feels like home but also feels like you're in another familiar place that you don't want to leave."
"Cozy as (insert expletive)."

Sitting pretty at number one
Let me know what you think of these descriptions!
Next week we'll dig into some of the unexpected findings from our scent-by-scent questionnaire, and the new R&D coming out of them.
Have a great week,
— Harry from Keap, Steward-Owner
P.S. Northlands will be back soon as our November Seasonal Scent. We should also have a little bit of Green Market available for our Winter Special Release, also in November. And of course Wood Cabin is available for purchase year-round.

